Archive for the ‘Truvia® Brand’ Category

The new Truvia® ’Behind the Bar’ product creates great-tasting, zero-calorie simple syrups to help operators meet the growing demand for reduced-calorie cocktails.

The Truvia® brand announced the nationwide launch of the Truvia® ’Behind the Bar’ product, specially designed for use at bars, restaurants and other foodservice establishments.  Now available through local foodservice distributors, the latest Truvia® brand innovation provides a solution to creating natural, great-tasting, zero-calorie simple syrups for cocktails.

As consumers pay greater attention to the sugar content of beverages, bars and restaurants are looking to provide lighter alternatives to the classic, sugar-based cocktail while maintaining great taste.  Research shows that “skinny” menu item claims have grown significantly over the past year. The Truvia® Behind the Bar product will help the food and beverage service industry meet this growing trend naturally and create great-tasting, reduced-calorie cocktails, teas, and lemonades.

Truvia® Simple Syrup is created by adding one package of Truvia® Behind the Bar product to ½ gallon of water and mixing until it dissolves.  This Truvia® Simple Syrup contains zero calories, compared to an equivalent amount of sugar-sweetened simple syrup with about 6400 calories.

“As the #1 natural sugar substitute in the United States, Truvia® natural sweetener has become a pantry staple for U.S. households,” said Mark Brooks, Truvia® global consumer products director.  “With its ability to deliver new revenue to the food and beverage industry, the Truvia® Behind the Bar product is a foodservice essential, as consumers expect a greater variety of reduced-calorie beverage options.”

Truvia® natural sweetener is a great-tasting, natural, zero-calorie sweetener born from the leaves of the stevia plant.  When used in cocktails, Truvia® natural sweetener enhances the intensity of fruit flavors such as citrus and berry, and smoothes out the overall taste while maintaining its flavor.

“This new product is a perfect tool for bars and restaurants to expand their menu offerings and give customers more of what they want – natural, great-tasting drinks at a fraction of the calories,” said Anthony Caporale, mixologist, host and producer of Art of the Drink.  “The Truvia® Behind the Bar product is the first natural, high-quality product with nationwide availability that is tailor-made for the food and beverage industry to deliver reduced-calorie cocktails.”

Discover reduced-calorie cocktails using Truvia® Simple Syrups and related product tips at www.truviacocktails.com.