Archive for the ‘Beer’ Category
Authentic Tecate Michelada Launches in the U.S.
Tecate, cerveza con carácter, is leveraging its authenticity and Mexican heritage to launch Tecate Michelada, a savory and refreshing ready-to-drink mix that follows the traditional michelada recipe. The product will be available at retail throughout the Western and Central regions of the U.S., in 16 oz. single-serve cans for adults 21 and older beginning in September.
“Beer mixes are growing in popularity among Mexican consumers in the U.S. and have shown sustainable growth over the past three years” said Felix Palau, vice president of marketing for Tecate. “This new product line is perfect for consumers that feel like having a beer that has a little something extra and is ready to be enjoyed on the spot.”
Tecate Michelada follows the same traditional brewing process of Tecate to the master brewer’s exact specifications. The beer is then carefully blended with the refreshing taste of lime, spices and a hint of chili pepper to create a well-balanced, bold flavored beer mix with a deep golden color. Tecate Michelada can be enjoyed cold, straight from the can or poured over ice, into a traditional goblet-style glass with a salted rim.
To ensure the taste profile stayed true to the original Mexican recipe, without losing quality and carácter, renowned chefs, mixologists and restaurant managers in Mexico City and the U.S. – among them, Martha Ortiz (Dulce Patria), Kevin Tapia (Paxia), and Danny Rodriguez (Loteria Grill) – participated in tasting panels that ultimately helped create the authentic Tecate Michelada.
You can also visit www.facebook.com/tecate for more information.
Portola Hotel’s Peter B’s Brewpub Wins Bronze Medal at World Beer Championships
Peter B’s Brewpub, located behind Portola Hotel & Spa, Monterey’s first and only Silver LEED® EB certified hotel, has won the bronze medal for their Fort Ord Wheat Ale at the World Beer Championships. The Fort Ord Wheat Ale received excellent recognition and a high 84-point rating. This bronze medal is the second award that Peter B’s Brewpub has received from the World Beer Championships.
Tastings.com, Beverage Tasting Institute’s (BTI) website, describes the pub’s Fort Ord Wheat Ale as golden in color, and crisp with hints of orange citrus.
Guests at Peter B’s Brewpub can enjoy the award-winning Fort Ord Wheat Ale paired with delicious sustainable dishes prepared by the Portola Hotel & Spa’s Executive Chef Jason Giles.
Peter B’s Brewpub has also previously won a silver medal for their inclusion Amber Ale and a bronze medal for their Ford Ord Wheat at the 2011 World Beer Championships, as well as a bronze medal for their Fort Ord Wheat Ale at the 2012 World Beer Championships.
Recently, Peter B’s Brewpub harvested their first hops from Rancho Cielo, a restored piece of Salinas Valley natural history.
For more information on Peter B’s Brewpub and Portola Hotel & Spa, please visit http://www.portolahotel.com/
DUCLAW ANNOUNCES CHOCOLATE CHIPOTLE STOUT AS WINNER OF 2012 H.E.R.O. HOMEBREW CONTEST
DuClaw Brewing Company, a Maryland-based craft brewery, announced that the winner of the second Annual H.E.R.O. Homebrew Contest is a spicy and sweet Chocolate Chipotle Stout created by Vincent and Suzanne Powers of Nottingham, Maryland. The H.E.R.O. Homebrew Contest challenges novice brewers and beer aficionados to submit their own brews for review by an esteemed judging panel of DuClaw brewers and experts. The Chocolate Chipotle Stout will be brewed and ready for public consumption this fall.
The H.E.R.O. ’12 craft recipe is a silky-bodied stout boasting a spicy chipotle pepper bite perfectly balanced by smooth, sweet chocolate. It was chosen by DuClaw brewmasters over 54 other craft recipes submitted. H.E.R.O. ’12 will make its tap debut at a release event at the Bel Air, Bowie
and Arundel Mills DuClaw Brewing restaurants this fall. Chocolate Chipotle Stout will be distributed in kegs and a limited run of 22 oz. bottles, available everywhere DuClaw beer is sold.
Just like last year, every single penny from the sale of H.E.R.O. ‘12 will be donated to charity, and now DuClaw Brewing Company is asking for help from the public in finding the charity, individual or organization most in need of a H.E.R.O. From now until June 30, 2012, DuClaw is accepting suggestions. Email your organization or individual’s story to hero@duclaw.com and tell DuClaw why they are in need of a H.E.R.O.
“We started this competition for the dual purpose of giving aspiring brewmasters a way to earn recognition for their craft, and as a way to give back to our community,” said CEO David Benfield. “Our mission is accomplished. Now it’s your turn.”










