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2010 February |

DRINK - Accidental or Wonderful?

The Accidental Wine Company

By Chrystal Baker

David and Micah Forbes and Janice Lee must have known they were stumbling onto a good idea when they opened The Accidental Wine Company. It was, in fact, an accident. David and Micah--father and son, respectively--had a candy making friend who also sold wines with blemished labels at low prices. Over a meal and a few glasses of wine of course, David and Micah discovered the best way to help the aforementioned wine distributor sell off his extensive stock of wine. With the help of their friend Janice, they would open an online shop for anyone to pick up the best in-stock reds, whites and rosés from all over the world. Due to their unique way of acquiring goods, the idea of what is in-stock changes daily; discontinued varieties, wine-stained labels, even labels with misspellings--these are all perfect selections for the misfit wine sellers. The Accidental Wine Company buys the bottles at a discounted rate and cuts the price even lower for the consumer. Costs range from at least 20-40% lower than any in-store purchase.

Ordering from The Accidental Wine Company could not be easier for today's technology-inclined consumer. Head to their website and go the easy route. Choose your package based on desired price range first. Those ranges are dictated by the particular taste and propensity of the three owners. David falls on the lower end of $36 per three bottles, followed by Janice at $67, then Micah settling in around $101. Once you have decided if a box of three, six of twelve bottles suits your wallet, indicate if you are a lover of reds, whites, or rather one who lives on the edge and prefers a mix of the two. In one or two weeks, a box will arrive with a shipment of discounted wines. Although they can appreciate the potential positive consequences of a broken wine bottle, should a bottle break on its way to you, they will replace it. There is also a wine club for the avid wine taster who enjoys a surprise box on the doorstep each month. If you are one who prefers the finer than fine things in life, join the Opulent Obsessions mailing list and receive notification about the arrival of top notch wines at accidental prices.

As consumers arise from the spending slumber of the last couple of years, they should be able to recognize the ease, convenience and advantage of nabbing high-quality selections at the lowest of prices. It goes to show that not all accidents have to be a bad thing.

The Accidental Wine Company
2555 E Olympic Blvd
Los Angeles, CA 90023
(323) 269-9463
http://www.accidentalwine.com

Chrystal Baker
The Duo Dishes
http://duodishes.com

Facebook: http://www.facebook.com/pages/The-Duo-Dishes/261651755583

Twitter: @theduodishes

Email: chrystal@duodishes.com